Everyday, on social channels across the globe, there are 3.2 billion photos shared, 720,000 hours of video uploaded and billions of messages exchanged (60 billion on WhatsApp and Facebook Messenger alone!). With so many posts being fired off into the digiverse by over 4.2 billion users, it’s unsurprising that people change their minds about the content they’re sharing, leading to many posts being edited or deleted.
As a personal account holder, when people you interact with edit or delete messages, you may not even think twice about it. But as a business, the consequences of conversations being altered or removed can be far greater. Depending on the situation, there may be times you need evidence of the original interactions you’ve had with your customers – but how exactly can you keep a record when you’re handling so many enquiries? Sure, taking screenshots is an option, and it may be the only one you have, but certain social media and digital conversation management tools may provide a better solution…
One such feature is Orlo’s Tamper Check! Originally designed with Police Forces in mind, it allows you to save your conversations from the Orlo Inbox using special encryption, preventing any changes being made to the record – even if a post is edited or deleted. It comes complete with a full audit trail too, so you know what was posted, when and by who, so messages and conversations are even admissible in court – cool, right?! So, how could Tamper Check help in your industry? Well, here are a few examples to give you an idea…
Retail 🛍️
Last year, complaints against retailers soared and online retail even broke records to become the most complained about sector, with over a quarter of a million in a year! These days, unhappy customers often turn to social channels to get their gripes heard and with so many disgruntled customers out there, some are bound to take further action, maybe even taking the brand to court. That’s where Tamper Check could come in handy! With a complete conversation history which is admissible in court, you can lay out the facts and protect your brand.
Local Government 🏛️
With a range of services on offer to vulnerable individuals in the area, local authorities have a duty of care to the members of the public whom they serve. All of the information shared with citizens has to be accurate to a tee, especially in direct conversations where advice may be offered on important topics such as homelessness, child protection or fostering & adoption. At times, these conversations can be related to tough cases that go to court, which is where evidence of any interactions can be used. So, where ever the exchange happened, you can easily export the messages using Tamper Check encryption, all at the click of a button.
Financial Services 💰
In the highly regulated finance sector, there is strict guidance that firms must adhere to when it comes to social marketing and customer care. The Financial Conduct Authority has clear rules that tell businesses to ‘keep adequate records of any significant communications’, asking them ‘not to rely on digital media channels to maintain records’ and reminding them that ‘social media in particular may refresh content from time to time, with the consequent deletion of older material’. With this regulation in mind, it’s clear to see where Tamper Check is a saving grace. It can ensure your digital conversations are kept safe and secure, so you’ll have the exact messages that were exchanged, complete with timestamps, social handles and author names, all bundled up in a neat little password protected CSV file.
Higher Education 🎒
With large bodies of students to regulate, educational institutions can have a huge volume of messages to monitor each and every day. They also have a duty of care to ensure the physical and mental health and safety of their staff and students. With the rise of cyberbullying and social media abuse, universities need to crack down on inappropriate behaviour online now more than ever – but often it can be hard to prove bad behaviour in order to take disciplinary action. With Tamper Check, if the original poster tries to cover their tracks by changing or deleting a message, you’ll be able to tell as a unique ID is associated with each exported message. Not only can this help to prove foul play, but it can even be used as legal evidence that is admissible in court!
There are many other industries that we cater to here at Orlo and our Tamper Check tool can help with your sector’s unique challenges too. So, if you want to find out more about how this tool – or any other aspect of the Orlo Platform – could work for you, click the button below to get in touch and request a demo!
