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On Demand Event

Managing social media in the face of adversity

Event details

18th June 2021
20 mins
Public Sector

About this webinar

Recorded as part of the Engage CX Marketing Summit 2020, watch as Orlo’s Jack Fox and Victoria Nickless, Media and Communications Manager at Reading Borough Council, bring you a real-world case study of how the team at Reading have managed their social media presence in the face of adversity. Reflecting back on the past six months of the pandemic and how it is important to celebrate the highs, whilst still communicating the key information your audience needs to hear.


  • Best practice case studies from Reading Borough Council
  • How Victoria and her team sprang into action when Reading became international news for all the worst reasons
  • The advantages of having a connected and streamlined social media management strategy when dealing with an unfolding crisis
  • The ever-growing use of social media as a customer service channel


Victoria Nickless

Media & Communications Manager at Reading Borough Council

Jack Fox

Business Development Manager at Orlo

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