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How giffgaff use Twitter to build and engage with a loyal community of fans.

Generating long term loyalty for your brand is top of the agenda for many organisations. Harnessing social media to engage audiences, to encourage user-generated content and brand advocacy around your biggest campaigns is one way to achieve this.

14 Jun - 40 min watch

Your presenters

Stuart Banbery

Marketing Director

Stuart oversees all brand, marketing and customer comms at Orlo. At weekends he can be found running around in lycra competing in Triathlon.

Lisa Boyles

Social Media Manager

A digital marketer with 5 years experience, transforming ways of working to ensure cohesive, strategic, and engaging content plans and customer journeys.