Circle November 18th, 2024, on your calendar—that’s when Salesforce Social Studio will officially be retired.
Anyone in the public sector who currently rely on Salesforce’s social solution are now in the process of trying to find a reliable replacement.
Navigating this transition can be daunting, but understanding the alternatives and their suitability, especially in the public sector’s unique context, is crucial. Let’s delve into why Orlo stands out as the optimal choice for the public sector’s social media management needs post-Salesforce Social Studio.
Salesforce’s timeline for the sunset of Social Studio brings pivotal changes:
End-of-Renewal: Starting August 1st, 2022, Social Studio ceased renewal options, urging users to explore alternatives.
Continued Usage Window: Users can use Social Studio until their contract ends or until November 18th, 2024 -whichever is sooner -allowing a buffer for transition.
Ultimate Retirement: On November 18th, 2024, access to Social Studio ends.
While this change likely brings with it some uncertainty it also presents organisations with an opportunity to not only find a replacement that matches Salesforce Social Studio’s features but to also upgrade their social media management investment to a tool better placed to serve the unique needs of the public sector.. The Orlo platform is specifically designed with the needs of the public sector in mind, seamlessly integrating with existing systems, streamlining workflows, and offering robust social listening and analytics tools, making it the ideal alternative to ex users of Social Studio looking to elevate their social media management strategy.
Now that Social Studio’s time is winding down, finding a new platform is essential. Enter Orlo, the most credible alternative to consider. Here’s why:
Native Salesforce Integration: Orlo seamlessly connects with Salesforce, making it simple to manage all of your data in one place and allowing you to better understand your citizens.
Simplified Social Media Management: Orlo makes managing your social media presence simple. Plan, schedule, and create content for all of your channels from one place, driving efficiency and saving time and effort.
Built with the public sector in mind: From data sovereignty and security to sector specific tools and expertise, the Orlo platform is uniquely placed to support the needs of the public sector.
Transitioning from Salesforce Social Studio to a new platform isn’t just about replacing one tool with another—it’s an opportunity to enhance social strategies. Here’s why Orlo is a standout option for public sector use:
Unrivalled Security and Compliance: Orlo boasts unmatched security credentials, from ISO27001 to Cyber Essentials and Cyber Essentials plus and the peace of mind that UK-based data storage, servers and a local product management team brings.
Advanced Social Analytics & Proven ROI: Convincing stakeholders of the value of social marketing can be challenging. With Orlo’s suite of analytics a comprehensive view of ROI empowers you to demonstrate the real impact of social actions, earning the recognition they deserve.
Enhanced Customer Engagement: Engaging your audience just got easier with Orlo’s Marketing Engagement solution. Utilise the RSS Feeds to craft compelling posts, monitor your Content Calendar for consistent audience engagement, and boost essential posts to reach your community at the optimal time and place.
Empowering Thought Leadership: Through Orlo, public sector organisations can nurture thought leadership by facilitating conversations, sharing industry insights, and positioning employees as experts in their fields. This authentic engagement builds trust and credibility.
As Salesforce’s Social Studio’s retirement looms , it’s time to embrace the future of social management with Orlo. Beyond a mere replacement, Orlo stands out as a comprehensive solution, empowering public sector organisations to excel in the ever-evolving social landscape.
Seamless Integration: Connect effortlessly with Salesforce, ensuring a unified view of customer data.
Top-notch Security: Trust UK-based servers and robust security measures for data protection.
Insightful Analytics: Prove the value of your efforts with detailed ROI analytics and in-depth social insights.
Effortless Engagement: Streamline audience interaction with Orlo’s Marketing Engagement solution.
Still not convinced? Book your personalised demo today and witness the transformative potential of Orlo in action!
