Community Engagement for Fire and Rescue Services
Community Engagement tools to handle demand effectively, manage crises efficiently, share safety advice, better understand public sentiment and build trust with the communities you serve.
The opportunity
Fragmented, overstretched and underfunded. Just three of the words that could be used to describe the challenges faced by the UK Fire and Rescue services in the current climate. Despite escalating demand for non fire emergencies like medical support and rescues and increasing risk of wildfires and floods caused by climate change, the workforce continues to decrease, leading to an increase in response times.
Effective community engagement which increases efficiency, improves communication with the public and builds trust in the local community has never been more important.
Orlo’s Community Engagement Platform supports UK fire and rescue services with their community outreach initiatives, captures feedback in real time and uses the insight captured to drive change that makes a difference. Whether it’s focusing on prevention over intervention with awareness campaigns, addressing misinformation before it escalates, or ensuring services are accessible to all, Orlo helps UK fire and rescue services to improve public trust, while unlocking measurable efficiency gains.
”
The fire and rescue service stands as a pivotal player in public safety: preventing emergencies and protecting our communities, whilst responding to incidents with unwavering dedication should the worst happen.”
Chief Fire Officer Dan Quin, Surrey Fire and Rescue Service
The community need
25
20
102,000,000
The Orlo solution
Orlo works with over 11 of the UK’s Fire and Rescue services, supporting them with their community engagement in three key areas…
1. Social media management
Orlo helps FRSs manage social media, engage communities, build trust, tackle misinformation and improve outcomes through centralised real time communication.
The Orlo platform allows FRSs to manage social media more effectively, engage communities at scale by launching campaigns and measuring their impact, respond quickly to their communities and tackle misinformation before it spreads. By centralising social communication FRSs can not only better serve their communities but also ease pressure on their staff by managing inbound demand more efficiently. By capturing real-time public sentiment they gain greater insight into the needs and concerns of their communities, enabling them to build trust, improve confidence, and demonstrate accountability in every interaction.
2. Voice of the community
Orlo helps FRSs to ask the public for their views, understand sentiment and spot issues through surveys, consultations, listening and monitoring to inform decisions and better engage their communities.
Orlo’s Voice of Community tools, including surveys, consultations, social listening and media monitoring, help FRSs gain a deeper understanding of the sentiment of their staff and the general public. Real-time listening helps teams spot emerging trends and issues and allows them to respond through the right comms channels before they escalate – allowing for swift intervention, protecting reputation and avoiding complaints. By actively involving the public in the conversation, FRSs can build lasting trust, demonstrate transparency and ensure that the services they deliver truly reflect the diverse needs and priorities of their communities.
3. Customer service
Orlo helps FRSs respond faster, save money, ease team pressure and improve satisfaction by streamlining digital queries through chatbots, live chat and the unified inbox.
Using Orlo’s customer service tools, including chatbots, live chat, whatsapp and sms and the centralised inbox to handle routine questions means FRSs can respond faster, ease pressure on frontline staff, and prioritise more urgent contact. By streamlining the handling of digital queries across multiple channels, FRSs can deliver services that are faster and more accessible. These tools also help demonstrate that they are actively listening to their communities, responding to real needs and taking meaningful action to improve public safety.
Supporting
400
public sector clients.
Building trust with
51,000,000
Citizens.
Handling
125,000,000
Conversations.
Meet some of the fire and rescue team
Sophie Kelly
Head of Emergency Services
Sophie is Orlo’s strategic lead for Emergency Services, having previously worked across both the public and private sector creating and implementing digital contact strategies in contact centres and control rooms. Sophie continues to expand on this work, working closely with industry bodies to make sure there is a unified approach to creating safer communities and sharing transparent and accurate information with the public. Sophie is passionate about a public first approach, with community engagement at the core of all digital strategies.
Meet the Orlo team
Meet the rest of the ‘orlonians’ dedicated to improving community engagement in the public sector.
Don’t miss out – stay in the know.
Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
Don’t miss out – stay in the know.
Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
See Orlo’s community engagement platform in action today.
Increase community engagement
Improve customer experience
Build trust
