Community Engagement for Travel and Transport
Community Engagement tools to handle demand effectively, proactively provide updates, better understand public sentiment and build trust with the communities you serve.
The opportunity
Increased operational costs, staff shortages, aging and fragmented infrastructure, coupled with economic uncertainty and a cost of living crisis which has led many consumers to be more cautious with their spending. Just some of the challenges currently faced by the UK’s Travel and Transport sector.
Effective community engagement which increases efficiency, improves communication with the public and builds trust in the local community has never been more important.
Orlo’s Community Engagement Platform supports the UK Travel and Transport industry to engage with their community, capture feedback in real-time and use the insight captured to drive change that makes a difference.
”
The UK is at a critical juncture. The Government is looking for growth and its Travel & Tourism sector offers just that. As one of the country’s largest employers alongside the NHS, contributing £280BN to the UK economy last year, the sector has been misunderstood and poorly treated by successive governments”
Julia Simpson, President & CEO of the World Travel & Tourism Council
The community need
52
45
1.2
The Orlo solution
Orlo works with some of the UK’s biggest travel and tourism brands, supporting them with their community engagement in three key areas…
1. Social media management
Orlo helps travel and transport brands manage social media, engage communities, build trust, tackle misinformation and improve outcomes through centralised real-time communication.
The Orlo platform allows travel and transport brands to manage social media more effectively, engage communities at scale by launching campaigns and measuring their impact, respond quickly to their communities and tackle misinformation before it spreads. By centralising social communication, travel and transport brands can not only better serve their communities but also ease pressure on their staff by managing inbound demand more efficiently. By capturing real-time public sentiment they gain greater insight into the needs and concerns of their communities, enabling them to build trust, improve confidence, and demonstrate accountability in every interaction.
2. Voice of the community
Orlo helps travel and transport brands to ask the public for their views, understand emotion and sentiment and spot issues through surveys, consultations, listening and monitoring to inform decisions and better engage their communities.
Orlo’s Voice of Community tools, including surveys, consultations, social listening and media monitoring, help travel and transport brands gain a deeper understanding of the emotions and sentiment of their staff and the general public. Real-time listening helps teams spot emerging trends and issues and allows them to respond through the right comms channels before they escalate – allowing for swift intervention, protecting reputation and avoiding complaints. By actively involving the public in the conversation, travel and transport brands can build lasting trust, demonstrate transparency and ensure that the services they deliver truly reflect the diverse needs and priorities of their communities.
3. Customer service
Orlo helps travel and transport brands respond faster, save money, ease team pressure and improve satisfaction by streamlining digital queries through chatbots, live chat and the unified inbox.
Using Orlo’s customer service tools, including chatbots, live chat, whatsapp and sms and the centralised inbox to handle routine questions means travel and transport brands can respond faster, ease pressure on frontline staff, and prioritise more urgent contact. By streamlining the handling of digital queries across multiple channels they can deliver services that are faster and more accessible. These tools also help demonstrate that they are actively listening to their communities, responding to real needs and taking meaningful action to improve service delivery.
Supporting
400
public sector organisations
Building trust with over
51,000,000
citizens
Handling over
125,000,000
digital conversations
Meet some of the travel and transport team
Dan Williams
Digital Engagement Lead
Dan works with travel and transport brands to explore how digital engagement can support the challenges they face day to day – from proactively keeping passengers up to date, to understanding their emotion and sentiment in real-time. With a background across sectors where communication and trust are vital, he brings first-hand experience of how the right message at the right time can build confidence or break it. Dan is committed to helping travel and transport teams listen more effectively, evidence the impact of their work and focus on the outcomes that matter most to their customers.
Sarah Bate
Senior Customer Success Manager
Sarah is Orlo’s Customer Success Manager for Transport and Hospitality. She has 7 years experience in the world of social media, previously working in both B2B and B2C businesses. Sarah has worked on various award-winning campaigns and social strategies throughout her time in the industry and is now passionate about ensuring customers are also achieving their social media goals and how Orlo can support them on that journey.
Meet the Orlo team
Meet some of the other ‘Orlonians’ dedicated to improving community engagement in the public sector.
Don’t miss out – stay in the know.
Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
Don’t miss out – stay in the know.
Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
See Orlo’s community engagement platform in action today.
Increase community engagement
Improve customer experience
Build trust
