Explaining the lawful basis
Reference to the basis of processing (e.g., “(Basis is Article. 6.1.f)”) is a reference to the article of the UK General Data Protection Regulation under which we undertake the processing in question. This will usually be an Article 6 lawful basis as we do not process special category (Article 9) data.
Engaging you in and continuing our commercial relationship
We use the information we hold about you and your business, both personal and otherwise, to give you the best product and service we can.
We will add your details to our email address book and customer relationship management platform. We also use your information to send contracts, bill you, and keep track of payments that you make, as well as to keep in contact throughout our relationship.
The basis for this is Article 6.1.b – ‘performance of a contract’, as this is necessary to deliver the product and service to you.
We will retain your personal data until our contract expires or is terminated, at which point, we will delete your data from our live systems. Our back up files are overwritten every 4 weeks. Contracts and email correspondence will be retained for 7 years before deletion.
We will continue to send electronic marketing to you until you opt out, or if we have no further engagement from you, we will delete your data after 6 months.
Sending email direct marketing to prospective and existing business clients
If you are from a corporate or public sector organisation and we have met at a conference or networking event, you have asked for information on internet forums, contacted us via our website or email and we feel that you could be a suitable customer, we will perform due diligence checks to ensure that we would be a compatible company for you. The information from these checks is used to contact you and to explore business opportunities. We will also proactively identify suitable prospective customers and send email marketing direct to the appropriate representative of the organisation to facilitate an introduction.
If you are an existing customer, we will send you appropriate information and updates on our product and services.
The basis for our electronic marketing activity is Article 6.1.f – ‘Legitimate Interest’, we have a legitimate interest to perform basic due diligence on prospective clients, and to market our services to current and prospective business to business customers.
If at any time, you want to stop receiving emails from us, simply let us know by using the unsubscribe link on our emails or contact us direct, and we will stop.
We will delete your data if after 6 months we have no engagement from you. If we have engaged initially but we lost touch, we will delete your data after 7 months.
As a general principle, we will not transfer your personal data to third parties without your permission, but there are some exceptions to this: