The next step in your digital marketing experience begins here.
Digital Marketing Graduate Work Experience
Work Experience | Birmingham, United Kingdom |
We’re looking for a motivated graduate to join our team for a 2 week Digital Marketing Work Experience placement. You will play a supporting role in various marketing projects, gaining hands-on experience in SEO, GEO, content, paid advertising, and data administration, working closely with the wider Marketing team.
Reporting directly to the Digital Marketing Manager, this work experience placement offers hands-on learning as part of the Marketing team, with two days per week in our Birmingham HQ and the flexibility to work remotely for the remainder of the week.
What are we all about?
Lots of solutions claim to bring digital communications teams together, but Orlo is the only platform purpose-built with the needs of public sector marketing, comms and citizen engagement professionals in mind. Since its creation back in 2012, Orlo has built a network of like-minded sector experts and community partners to help us on our mission to share best practices and industry insights.
Orlonians are committed to helping our customers build trust with their audience through brilliant conversations – and have fun along the way. You’ll see our enthusiasm and passion for the work we do displayed throughout every interaction with us, whether it’s on a customer call, on one of our wonderful webinars or at our flagship BIG Social event.
Who do we work with?
At Orlo, we’re proud to support some of the UK’s most critical public service providers, including emergency services that protect and serve our communities every day. Our platform is used by a growing number of police forces, fire and rescue services, and other blue light organisations to streamline digital communications and build public trust. With clients such as West Midlands Police, Cheshire Fire & Rescue Service, and Merseyside Police, we enable emergency services teams to deliver timely, transparent, and secure digital engagement – whether during routine operations or in times of crisis. With strong relationships across the sector, including with 41 of the UK’s police forces, our track record speaks volumes about the value we bring to those on the front line.
What are our values?
- We’re bold
- We graft
- We’re curious
- We give a sh*t
- We’re genuine
Key Learning Projects and Tasks:
- Perform an internal link audit to identify orphaned pages and suggest linking opportunities.
- Conduct a competitor content gap analysis using Semrush to inform strategic content planning.
- Audit all blog meta titles and descriptions for missing, duplicate, or over-length issues.
- Research and compile a list of unanswered FAQ questions per sector using tools like Answer the Public, Reddit, Quora, and Google’s People Also Ask.
- Conduct an alt text audit of all site images for accessibility compliance and image SEO.
- Manually test target keywords in ChatGPT, Perplexity, Google AI Overviews, and Copilot to monitor Orlo’s appearance and content summary (AI answer monitoring).
- Research competitor Google Ads copy (headlines, descriptions, and CTAs) for US local government terms using the Google Ads Transparency Centre.
- Ensure the Hubspot database is up to date with prospect incumbent and renewal information.
Preferred skillset for this role includes:
- A current student of a degree in Marketing or Business, or a recent graduate.
- Basic understanding of SEO principles (on-page SEO, keywords, metadata, internal linking)
- Familiarity with digital marketing tools such as Google Analytics, Search Console, or platforms like Semrush (academic or personal use is fine)
- Strong research and analytical skills with attention to detail
- Comfortable using spreadsheets (Excel/Google Sheets) to organise and analyse data
- Awareness of content marketing and how users search for information online
- Interest in AI-driven search (e.g., ChatGPT, Google AI Overviews) and how it impacts marketing
- Strong written communication skills
- Proactive mindset with the ability to work independently and manage tasks
What will you get?
- Hands-on experience across SEO, content strategy, and digital marketing in a real business environment
- Direct exposure to industry tools and platforms such as Semrush, HubSpot, and Google Ads
- Practical experience working with emerging AI search technologies and trends
- The opportunity to work on meaningful projects that directly impact marketing performance
- Mentorship and guidance from experienced marketing professionals
- Development of analytical, research, and strategic thinking skills
- A strong portfolio of work to support future job applications
- Insight into B2B marketing, particularly within the public sector/social media space
How to apply:
Please submit your CV & a cover letter to careers@orlo.tech
Shortlisted candidates will be invited to a screening call to discuss their application.
If you require any reasonable adjustments to the application process or an interview, please let us know by contacting liza.davies@orlo.tech
Want to know what some of our existing employees have to say about working for Orlo? Check out their latest reviews on Glassdoor…
