The next step in your marketing career begins here.
Product Marketing Manager
Full-time | Birmingham | Hybrid
Orlo is a growing SaaS technology company based in Birmingham, helping organisations
manage and engage with their audiences more effectively. Our platform supports public and
private sector organisations across the UK, and we’re passionate about building products
that deliver real value to our customers.
What are our values?
- We’re bold
- We graft
- We’re curious
- We give a sh*t
- We’re genuine
Who do we work with?
At Orlo, we’re proud to support some of the UK’s most critical public service providers, including emergency services that protect and serve our communities every day. Our platform is used by a growing number of police forces, fire and rescue services, and other blue light organisations to streamline digital communications and build public trust. With clients such as West Midlands Police, Cheshire Fire & Rescue Service, and Merseyside Police, we enable emergency services teams to deliver timely, transparent, and secure digital engagement – whether during routine operations or in times of crisis. With strong relationships across the sector, including with 41 of the UK’s police forces, our track record speaks volumes about the value we bring to those on the front line.
What’s the product marketing role all about?
We’re looking for an experienced Product Marketing Manager to lead the go-to-market strategy for Orlo’s products. You’ll play a critical role in shaping product positioning, messaging and launches, working closely with Product, Sales, Customer Success and Marketing teams to drive adoption, growth and customer value.
Reporting directly to the Marketing Director, this role will form a key part of the Marketing team, with two days per week in our Birmingham HQ and the flexibility to work remotely for the remainder of the week.
What are the key responsibilities?
- Own and evolve Orlo’s product positioning, messaging and value propositions
- Lead go-to-market planning and execution for new features and product launches
- Develop clear, compelling product narratives for different customer segments
- Enable Sales and Customer Success teams with training, materials and competitive insights
- Conduct market, customer and competitor research to inform product and marketing strategy
- Work closely with Product Managers to translate product capabilities into customer benefits
- Create and maintain product marketing assets, including website content, sales collateral, case studies and presentations
- Track and analyse product performance and campaign effectiveness, using insights to optimise future activity
What would Orlo love from you?
- Proven experience in a Product Marketing Manager (or similar) role within the technology or SaaS sector
- Strong understanding of go-to-market strategy, product launches and lifecycle marketing
- Excellent written and verbal communication skills, with the ability to simplify complex concepts
- Experience working cross-functionally with Product, Sales and Customer Success teams
- High energy, self-starter who is keen to take the initiative and experiment with new strategies and approaches
- Commercially minded, with a customer-first approach
- Comfortable using data and insights to inform decisions
- Able to balance strategic thinking with hands-on execution
Desirable:
- Experience in marketing B2B SaaS products
- Familiarity with agile product development environments
- Experience supporting public sector or regulated markets
What will you get?
- Hybrid working with flexibility and autonomy
- Opportunity to shape and own product marketing strategy in a growing SaaS business
- Collaborative, supportive team culture
- Based in a central Birmingham HQ with easy transport links
- Professional development opportunities and access to industry events.
How to apply
If you’re a passionate product marketer who enjoys turning great technology into compelling stories, we’d love to hear from you. Please submit your CV & a cover letter to careers@orlo.tech.
Want to know what some of our existing employees have to say about working for Orlo? Check out their latest reviews on Glassdoor…
