Customer Stories
How the City of Lakewood streamlines municipal communications with Orlo
Discover how Lakewood’s communications team united eight social networks, elevated account security, and streamlined team collaboration in one centralized platform.
City of Lakewood’s communications department, led by Communications Manager Angie and Communications Specialist Brianna, oversees all public facing digital communications for the municipality. In addition to maintaining the city’s primary communication channels, the team manages messages for various specialized departmental subpages, including Lakewood’s Sustainability and Economic Development Divisions.
The challenge
Managing an expanding digital presence across main pages and departmental subpages on social media created significant operational and governance challenges for the team. Tailoring messages across multiple native platforms was time-consuming, while tools like Meta Business Suite forced staff to connect personal Facebook accounts to manage official city pages, creating privacy concerns and friction for employees without personal profiles. Operating natively across numerous accounts also heightened the risk of posting errors, typos, and accidentally responding to public comments from personal profiles or the wrong departmental account.
The solution
The team at decided to implement Orlo’s social media management solution as its daily central platform to streamline scheduling, governance, and community management. Orlo allows the team to build content centrally and version it out seamlessly for specific audiences, such as adapting copy for Nextdoor or tailoring business updates for LinkedIn, before routing drafts into an automated approval workflow for peer review.
Administrative access is granted directly within Orlo, enabling secondary departments to publish securely without linking to personal social accounts. Community moderation is simplified through a Unified Inbox equipped with comment search functionality and stats tracking, while automated alt-text generation eliminates the manual overhead of accessibility compliance.
The results
By implementing Orlo, the City of Lakewood established a collaborative, efficient, and highly secure social media operation. Peer approval workflows ensure every post is vetted for quality, while centralised Inbox management prevents profile mix-ups and saves substantial staff time. Built-in analytics within Orlo provide full visibility into campaign performance across municipal channels in a single Dashboard. Designed specifically for public sector agencies, Orlo delivers maximum ROI, strong security, and dedicated customer support, serving as a comprehensive one-stop shop for municipal communicators.
Channels
8+
social channels centralized into one platform, including Facebook, X, Nextdoor, LinkedIn, Instagram, Threads, Bluesky and YouTube.
Posts
100%
pre-publish approval internally
Simple Setup
0
personal Facebook accounts required
”
The bang for your buck that you get with Orlo compared to a lot of the other social media management tools out there is just really not comparable. I love that Orlo really is built for government agencies… whereas a lot of the other social media management platforms out there are for commercial businesses.”
Angie Ramirez, Communications Manager, Lakewood, Colorado
