Building Healthier Communities: How Northumbria Healthcare has built trust and confidence

As public perception of the NHS slumped to the lowest levels in 25 years find out how an NHS foundation trust bucked this trend, managing to build a positive reputation, confidence and trust during difficult times. Serving one of the largest geographical areas of any NHS trust in England, Northumbria has managed to stay connected with local communities, defy national headlines and become one of the very few to actually complete new hospital buildings. Ross will offer some insight into how his team has achieved this since the end of the pandemic and provide some hints and tips on the role communications and engagement can play in organisational success.