This session explores how one simple question, “So what?” has transformed Valleys to Coast’s approach to social media engagement. Lizzie will share how the organisation moved from one-way broadcasting to authentic two-way conversations with customers.

The session also covers how Valleys to Coast embeds listening into their wider culture through initiatives like Tell Us Tuesdays, where customer feedback directly informs action.

Attendees will leave with simple, actionable tips to make their communications more authentic, people-focused, and trusted.