Social media is an effective tool for us to reach our citizens/tenants/residents/customers. We use it for different purposes, including campaigns, important announcements, and crisis communications, as well as interacting with the general public and responding to queries they have.
It has recently been reported that 84% of the adult population use social media, rising to 94% amongst 16-17 year olds, meaning that we can use social media to reach demographics that we haven’t previously and get a wider range of feedback and input on our initiatives. The average daily time spent on social media by a UK adult is 108 minutes.
Social media allows us to increase communication and citizen/resident/tenant/customer engagement, build trust in our local area, and collaborate on initiatives with other organisations when required.
Social media management entails the process of planning, creating, and scheduling regular content for social media channels that appeals to and informs our citizens. This can be a rather cumbersome and time consuming task, especially when dealing with several different channels simultaneously, when we have reduced resource in the team, and are working to strict deadlines. Managing our social media channels with a single platform would streamline this process, therefore I would like to suggest that we invest in Orlo as our social media management platform to do this and improve overall efficiency of the team.
A holistic view of content going out to service users will improve our resilience to staff changes and restructures, once again improving efficiency.
Furthermore, Orlo has security controls and a multi-tier approval process built into the platform. This means that unauthorised content will not go live without approval from [PERSON], and ensures we are sticking to the planned content strategy and schedule. The approval process provides additional assurance that each dedicated social media manager is working only with the channel that they have been assigned and they are unable to access other pages, in line with internal information governance.
Content is scored in-platform per user based on the quality of the content, meaning if we need to undergo further training to ensure our content is fit for purpose and so we are performing to the accepted standard, this can be arranged.