Every local government communicator knows them: the same few loud residents who comment on every post and show up to every meeting. But when a handful of vocal critics start dictating your strategy, fear takes over, and the silent majority of your community gets left behind.
In this session, we’ll tackle how municipal communicators can stop fighting trolls and start burying them under authentic, positive community engagement. We’ll explore how to shift from reactive, fear-based messaging to proactive strategies that build lasting trust with the residents who matter most.
Join former Chief Digital Officer Dana Berchman and Orlo’s Lauren Evans for a field-tested dive into modern public sector communications. They’ll share real-world stories, lessons learned, and actionable tactics you can bring straight back to your council.
We’ll be discussing:
