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Can you believe it? Threads has taken the world by storm, reaching a staggering 100 million users in just over a week!

Social media platforms have become vital communication channels for public sector organisations to engage with citizens, share information, and foster a sense of community. With Threads gaining popularity and offering a unique approach to social networking, it’s natural to wonder how this new platform may influence the public sector landscape.

What is Threads?🧵

Threads is an app designed by the Instagram team to facilitate easy and seamless text sharing. Whether you’re a content creator or a casual user, Threads offers a separate space for real-time updates and public conversations.

With Threads, you can experience the power of real-time sharing and engaging conversations. This app offers a unique opportunity to connect with others and share thoughts, updates, and ideas in a user-friendly environment.

Getting started with Threads is a breeze. Simply use your existing Instagram account to log in, and voilà! Your Instagram username and verification seamlessly carry over, making the transition smooth and effortless. Plus, you have the option to personalise your profile specifically for Threads, allowing you to curate your presence on this exciting new platform.

Twitter VS Threads🥊

While Threads is a fresh offering from the Instagram team, Twitter has been a dominant force in the social media landscape since its inception back in 2006. Each platform brings its distinct features and user experiences, catering to different needs and preferences.

Check out this comparison table, where we dive deep into the key aspects of both Twitter and Threads, exploring their character limits, account creation requirements, trending features, user interfaces, and more. 

Comparison Aspect Twitter Threads
Character Limit 280 characters 500 characters
Account Creation Standalone app, direct sign-up Requires existing Instagram account
What’s Trending Displays “Trending” tab Currently lacks a trending feature
Following List Separate tabs for “following” and “followers” Lists followers, pending requests
User Experience Seamless tweet creation New and refreshing interface
Account Deletion Easily deactivate or delete account Deleting Threads account means deleting associated Instagram account
Retweets and Reposts “Retweet” with or without quotes “Repost” with or without quotes
Username Rights Change freely Linked to Instagram username
Security and Privacy Muted words to hide specific content Muted words for comments and replies
Scope of Search Extensive search for accounts, hashtags, and tweets Limited to searching accounts
Video Limit 2 minutes and 20 seconds for videos 5 minutes for videos
Blue Badge Separate verification processes, may involve fees Automatically verified if verified on Instagram
Post Drafting Draft feature available No draft feature at the moment
Availability Accessible on various devices Accessible only from smartphones
Messaging Direct messaging feature available No direct messaging feature available


Character Limits: We recognise the importance of concise messaging in the public sector, where clear and succinct communication is vital. Both Twitter and Threads present opportunities to share meaningful updates, but public sector organisations must carefully craft their messages within the respective character limits. Threads’ 500-character limit may provide more room for nuanced messaging, enabling organisations to share information with citizens in greater detail.

Account Creation: While Threads requires an existing Instagram account for sign-up, public sector organisations should weigh the implications of this requirement against the potential access to Instagram’s user base. Twitter’s standalone sign-up offers immediate access, making it an attractive option for organisations aiming to reach a broader audience from the outset.

Trending Topics: Twitter’s “Trending” tab provides valuable insights into ongoing discussions and trending hashtags, making it a valuable tool for staying current with citizens’ interests and concerns. However, as Threads is still developing, it may be worth monitoring updates to see if it introduces a similar feature to aid public sector engagement with real-time topics.

User Experience: Threads’ refreshing interface and ad-free experience may offer a focused environment for public sector messaging, allowing organisations to deliver their content without distractions. In contrast, Twitter’s established interface and vast user base make it a powerful platform for reaching diverse audiences and fostering thought-provoking conversations.

Communication Features: Both platforms offer resharing options, enabling public sector organisations to amplify important messages. While Twitter’s direct messaging feature facilitates private interactions, Threads’ comment-based communication may encourage more open and public exchanges, depending on your organisation’s communication strategy.

Privacy and Security: Threads’ ability to hide comments and replies containing specific words is a noteworthy feature for safeguarding public sector communicators and communities from harmful content. However, both platforms provide tools to promote a safe and respectful online environment.

Scope of Search: Twitter’s advanced search capabilities, encompassing accounts, hashtags, and tweets, offer valuable insights for public sector organisations seeking to understand citizens’ sentiments and gather feedback. Threads’ search is currently limited to accounts, but future developments may expand its search functionalities.

Video Limit: As video content gains popularity, Threads’ advantage of longer video uploads may enable public sector organisations to share in-depth content, such as educational videos or public service announcements.

Verification and Credibility: Organisations seeking verified status on Threads can benefit from their existing Instagram blue badge, enhancing credibility and trust in their messages.

The Verdict 👨‍⚖️

The verdict is in, and Threads has certainly caught our attention as an exciting new player in the social media world. With its unique micro-blogging format and emphasis on real-time updates and public conversations, Threads has the potential to reshape how we engage with content and communities.

For organisations working within the public sector, third sector and beyond, exploring Threads and its capabilities is undoubtedly worth the effort. Its focus on communities and the opportunity to foster more intimate interactions could provide new channels for connecting with citizens. The platform’s smooth launch and positive reception indicate that there’s considerable potential for government agencies to find their place on Threads and further enhance their outreach.

However, while Threads offers promising prospects those in the public sector should still continue using Twitter as a crucial part of their communication strategy. Twitter remains a dominant platform for real-time updates, news dissemination, and reaching a vast and diverse audience. Its chronological feed and well-established presence make it an essential channel for government agencies to share critical information, announcements, and emergency updates.

Maintaining a presence on both Threads and Twitter allows public sector organisations to leverage the unique strengths of each platform. Threads can become a supplementary space for more intimate interactions and focused community engagement, while Twitter remains the go-to platform for broader public outreach and timely communication.

Ultimately, the choice between Threads and Twitter should be guided by the organisation’s communication goals, the nature of their content, and their audience’s preferences. As social media continues to evolve, organisations need to remain adaptable and strategic in their approach to effectively connect with citizens and stay at the forefront of digital communication.

Lets get threading 🧵

Threads is undoubtedly worth exploring for public sector organisations seeking to diversify their social media presence and foster deeper connections with communities. However, Twitter’s continued relevance and massive user base make it a vital platform that should not be neglected. Embracing both platforms can offer a comprehensive approach to government communication, ensuring a broader reach and more meaningful engagement with citizens in this ever-evolving digital landscape.

The Orlo team are all here to support you, with great tips, tricks and updates. Orlonians are a bunch of genuine people who work hard every day to support our customers in delivering the best possible customer experience through digital channels.