Use social media listening to gauge public sentiment, identify priorities and understand what people care about.
Social Media Listening Tools for Public Sector Organisations
Monitor over 2.5 million data sources, from social media and news sites to blogs, forums and review platforms, to understand public sentiment, spot emerging issues and make evidence-led decisions across your organisation.
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Built for the public sector
We’re proud to be trusted by 400+ public sector organisations from emergency services, to local and central government, housing and healthcare, to education and travel and transport.
Listen across the web
Orlo monitors over 2.5 million data sources including social media platforms, news sites, blogs, forums and review sites even when your organisation isn’t directly tagged. Set up listening streams for the keywords, topics and issues that matter to your community and use what you capture to make faster, more informed decisions.
Need to know more about social listening?
What is Social Listening and Why is it Important?
Optimise your social media campaigns
Use our social listening tools to understand the impact your initiatives and campaigns are having within your community. Understand your audience demographics and community needs, listen to feedback and tweak your campaigns accordingly to make sure they resonate with your audience.
Monitor community sentiment
Spot emerging trends as they happen and keep ahead of the conversation by actively listening to community sentiment online. Use the insight captured to shape your wider comms strategy and respond in the moment to ensure you are in control of the narrative, stop the spread of misinformation and provide helpful information to your community as they need it.
Want to learn how to stop the spread of misinformation?
How to combat the spread of misinformation on social media.
See Orlo’s social listening tools in action
What to expect
A discovery session to understand your strategic objectives
An opportunity to share any circumstances that may be making achieving those outcomes more challenging
A live demo of the Orlo platform, bespoke to you, complete with best practice guidance and case study examples from across the Orlo community
A friendly, no pressured approach from someone who understands the public sector
See Orlo’s social listening tools in action
What to expect
A discovery session to understand your strategic objectives
An opportunity to share any circumstances that may be making achieving those outcomes more challenging
A live demo of the Orlo platform, bespoke to you, complete with best practice guidance and case study examples from across the Orlo community
A friendly, no pressured approach from someone who understands the public sector
Why is social media listening important?
Community Insights
Social listening helps public sector organisations understand the thoughts, needs, and preferences of their communities. By analysing online conversations, they can tailor services and communications, address concerns, and strengthen relationships. Listening to what’s being said also reveals opportunities for improvement and innovation.
Reputation Management
Monitoring social media conversations keeps organisations informed about public perception. Tracking mentions, reviews, and comments enables quick responses, issue resolution, and effective reputation management. Promptly addressing negative sentiment shows commitment to citizens and helps prevent crises, supporting a trusted online presence.
Sector Benchmarking
Understand how comparable organisations in your sector are engaging their communities. Identify trends, spot emerging public expectations and benchmark your performance against peers, giving you the context to improve and demonstrate impact.
Learn more about what social media listening is and why it’s important for the public sector.
What can you use social media listening tools for?
Social listening to improve public services
Use a social listening tool to spot recurring issues, trends, feedback or suggestions that can impact service delivery and policy decisions.
Social listening can help manage reputation
Monitor how your organisation is perceived online using social listening and respond quickly to criticism or crises.
Use social listening to track emerging issues.
Identify and track early signs of potential crises, community tensions or misinformation trends.
Everything your team needs to engage, listen and respond
Surveys
Capture direct, indirect and inferred feedback. So you can listen to all of your community.
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Benchmarking
Understand what’s happening within your sector and how you compare at a glance.
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Social Listening
Listen to and understand the needs of your community with social media listening.
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Analytics
Interpret your data and create impactful reports that show the value of your work.
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Content Calendar
Plan, create, approve, schedule and manage all of your campaigns in one place.
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Content Creation
Use our content creation tools to publish engaging, relevant and timely content.
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Reviews
Monitor, respond to, and amplify your reviews to understand what matters most to your community.
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Post Boosting
Ensure your most vital updates get in front of the right people, at the right time, for greater reach, clicks and engagement.
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Chatbot
Increase team capacity, save your agents’ time and decrease cost-to-serve by reducing 50% of inbound queries.
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Live Chat
Be there when your community need you most by responding instantly with Orlo’s live chat feature.
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Orlo Insights
Combine the power of Social Listening, Media Monitoring and AI, developed with the Public Sector in mind.
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Scheduling Tools
Use the content calendar to plan ahead and schedule social media posts at peak times to boost engagement.
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Social Archiving
Archive social media posts with ease, archiving is built in to the Orlo platform as standard.
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