Community Engagement for Central Government
Community Engagement tools to boost democratic accountability, increase responsiveness, improve efficiency and build trust in your communities.
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The opportunity
Shortly after Labour’s election win, on the back of the second lowest voter turnout since 1928, Keir Starmer declared the fight for political trust as the battle that will define our age. A damning assessment of the state of the public’s faith in politicians and our political system. Since then the British Social Attitudes study has revealed that trust levels in the way in which we are governed and the people who govern us are at record lows. Fewer people identify with a specific political party that reflects their views than ever before and 60% of respondents agree that the voting system should be changed.
With trust on the line, real-term budget cuts almost across the board and the pressure to do more with less ever present, central government organisations need to find new ways to engage their communities. Success now depends on communicating transparently, listening with intent and harnessing the power of technology to share information effectively and understand community needs.
Orlo’s Community Engagement Platform enables central government organisations to capture the voice of their communities, understand the feedback shared in real time and to take positive, demonstrable action. Whether it’s communicating new policies and how that impacts the public, sharing community advice, or ensuring services are accessible to all, Orlo equips central government organisations to proactively communicate with their communities and demonstrate they are listening.
By uniting engagement, surveys, social listening and insight in one place, Orlo helps central government organisations to build trust, drive evidence-based change, and deliver community focused outcomes.
”
The fight for trust is the battle that defines our political era. This wound, this lack of trust, can only be healed by actions, not words. ”
Keir Starmer, Prime Minister
The Orlo solution
Orlo works with many central government organisations supporting them with their community engagement in three key areas
1. Social media management
Orlo helps Central Government organisations manage social media, engage communities, build trust, tackle misinformation and improve outcomes through centralised real time communication.
The Orlo platform allows Central Government organisations to manage social media more effectively, engage communities at scale by launching campaigns and measuring their impact, respond quickly to residents and tackle misinformation before it spreads. By centralising digital communication across teams and capturing real-time public sentiment, they can gain greater insight into the needs and concerns of their communities. This enables them to build trust, improve service outcomes, and demonstrate accountability in every interaction, while also showing they are listening, learning, and acting on what matters most to the people they serve.
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2. Voice of the community
Orlo helps central government organisations gather feedback, understand sentiment and spot issues through surveys, consultations, listening and monitoring to inform better decisions.
Orlo’s Voice of Community tools, including surveys, consultations, social listening and media monitoring, help councils gain a deeper understanding of public sentiment, gather meaningful feedback, and identify emerging concerns before they escalate. These tools provide valuable insight into what matters most to local people, enabling more inclusive and informed decision-making. By actively involving communities in the conversation they can build lasting trust, demonstrate transparency, and ensure that the services they deliver truly reflect the diverse needs and priorities of their residents.
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3. Customer service
Orlo helps central government organisations respond faster, save money, ease team pressure and improve satisfaction by streamlining digital queries through chatbots, live chat and inbox.
Orlo’s customer service tools, including chatbots, live chat, whatsapp and sms and the centralised inbox, help central government teams respond more quickly to resident enquiries, reducing pressure on frontline teams and improving overall satisfaction. By streamlining the handling of digital queries across multiple channels, councils can deliver services that are faster, more accessible and easier to manage. These tools also help demonstrate that they are actively listening to their communities, responding to real needs and taking meaningful action to improve the citizen experience.
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Orlo products and features
Surveys
Capture direct, indirect and inferred feedback. So you can listen to all of your community.
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Benchmarking
Understand what’s happening within your sector and how you compare at a glance.
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Social Listening
Listen to and understand the needs of your community with social media listening.
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Analytics
Interpret your data and create impactful reports that show the value of your work.
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Content Calendar
Plan, create, approve, schedule and manage all of your campaigns in one place.
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Content Creation
Use our content creation tools to publish engaging, relevant and timely content.
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Reviews
Monitor, respond to, and amplify your reviews to understand what matters most to your community.
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Post Boosting
Ensure your most vital updates get in front of the right people, at the right time, for greater reach, clicks and engagement.
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Chatbot
Increase team capacity, save your agents’ time and decrease cost-to-serve by reducing 50% of inbound queries.
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Live Chat
Be there when your community need you most by responding instantly with Orlo’s live chat feature.
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Orlo Insights
Combine the power of Social Listening, Media Monitoring and AI, developed with the Public Sector in mind.
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Scheduling Tools
Use the content calendar to plan ahead and schedule social media posts at peak times to boost engagement.
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Social Archiving
Archive social media posts with ease, archiving is built in to the Orlo platform as standard.
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The community need
45
of people "almost never" trust governments to put the needs of the nation before their own party's interests.
52
of people perceive UK government communications as being low in honesty and credibility.
4
of voters feel their views are "entirely represented" by at least one of the parties at Westminster.
”
Orlo has been brilliant in developing their offer to the public sector, they are very keen to work with us, really understand our challenges, both strategic and tactical, about how we use their platform, but also the big challenges we’re facing as a sector and how they can really help us overcome those challenges and bring more opportunities to how we communicate with residents, how we understand our communities and how we do our work”
Michael Stringer, Director of Communications, Surrey County Council
Supporting
400
public sector clients.
Building trust with
51,000,000
Citizens.
Handling
125,000,000
Conversations.
Meet some of the central government team
Jack Fox
Digital community Engagement Consultant
As Senior Digital Consultant at Orlo, Jack is passionate about helping public sector organisations connect with the citizens they serve by working with them to develop and enhance their digital engagement strategies. With over 11 years of experience in community feedback, insight and public sector engagement he has supported more than 150 public sector organisations to address key challenges, from safer neighbourhoods and better health outcomes to net zero, improved housing and economic growth. Jack specialises in helping Local Authorities turn feedback into action, helping them to build trust, connect with their communities and deliver long-term positive change.
Jordan Smith
Senior Customer Success Manager
As Senior Customer Success Manager at Orlo, Jordan is dedicated to building strong partnerships with customers in central government and education, helping them deliver meaningful digital engagement. With 8 years of experience in customer success, he has supported organisations to raise awareness of policy changes, ensuring government departments can clearly communicate with the public, while also enabling schools, colleges and universities to act as hubs of information for students and parents alike. By focusing on outcomes that matter, Jordan helps his customers strengthen relationships, enhance communication and drive positive change for the communities they serve.
Meet the Orlo team
Meet the rest of the ‘orlonians’ dedicated to improving community engagement in the public sector.
Meet the team
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Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
Don’t miss out – stay in the know.
Inspiring thought-leadership content
Exciting product announcements
Upcoming webinars and events
See the power of Orlo in action today.
Increase community engagement
Improve customer experience
Build trust
