Home — The social media management platform built for US government — Sectors ideal for Orlo — Community engagement platform for Fire Departments

Community Engagement for Fire Departments

Community Engagement tools to handle demand effectively, manage crises efficiently, share safety advice, better understand public sentiment and build trust with the communities you serve.

Explore Features

Request my demo

Built with fire and rescue servicesfire departments in mind

We’re proud to be trusted by .

See our customer stories

The opportunity

Effective community engagement which increases efficiency, improves communication with the public and builds trust in the local community has never been more important.

Orlo’s Community Engagement Platform supports fire departments with their community outreach initiatives, captures feedback in real time and uses the insight captured to drive change that makes a difference. Whether it’s focusing on prevention over intervention with awareness campaigns, addressing misinformation before it escalates, or ensuring services are accessible to all, Orlo helps fire departments to improve public trust, while unlocking measurable efficiency gains.

“Orlo has been critical in our approach to streamlining our social media channels. Conversations are easier to find and sentiment a breeze to track. All that backed up with a powerful but easy to use content calendar has made our community AND content management a real pleasure.”

Matt Smart

Social Media Editor, STONEWATER

“Orlo gets my vote! As a customer service tool it is fantastic and we found it invaluable for emergencies such as bad weather, to get the team on message for getting crucial information out quickly.

Carolyne M.

Digital Team Leader

“Orlo has been brilliant in developing their offer to the public sector, they are very keen to work with us, really understand our challenges, both strategic and tactical, about how we use their platform, but also the big challenges we’re facing as a sector and how they can really help us overcome those challenges and bring more opportunities to how we communicate with residents, how we understand our communities and how we do our work”

Michael Stringer

Director of Communications, Surrey County Council

“Orlo was that starting point for us to get some building blocks in place so we could really get to know what each platform does, how it operates and what our audiences want to see from us.”

Laura H.

Social and Digital Communications Manager, Wakefield Council

“Using Orlo has really helped streamline and simplify things for myself and my team. We have eight social media channels in total which are looked after by two teams, so it’s vital that we have a tool that lets us work collaboratively and Orlo provides that, with functions like approving posts, assigning inbox messages and being able to see a full scheduled Content Calendar of all our channels.”

Charlotte Burton

Digital Communications Specialist, Birmingham Women’s and Children’s NHS Foundation Trust

The community need

26

of positions unfilled during the 2025 wildfire season.

300

increase in call volumes over the last 35 years, despite staffing shortages, which can impact response times and service delivery.

65

reduction in the U.S. Forest Service's budget, impacting wildfire response and mitigation efforts.

The Orlo solution

Orlo works with over fire departments, supporting them with their community engagement in three key areas:

1. Social media management

Orlo helps fire departments manage social media, engage communities, build trust, tackle misinformation and improve outcomes through centralized real time communication.

The Orlo platform allows fire departments to manage social media more effectively, engage communities at scale by launching campaigns and measuring their impact, respond quickly to their communities and tackle misinformation before it spreads. By centralizing social communication fire departments can not only better serve their communities but also ease pressure on their staff by managing inbound demand more efficiently. By capturing real-time public sentiment they gain greater insight into the needs and concerns of their communities, enabling them to build trust, improve confidence, and demonstrate accountability in every interaction.

Learn more

2. Voice of the community

Orlo helps fire departments to ask the public for their views, understand sentiment and spot issues through surveys, consultations, listening and, monitoring to inform decisions and better engage their communities.

Orlo’s Voice of Community tools, including surveys, consultations, social listening and media monitoring, help fire departments gain a deeper understanding of the sentiment of their staff and the general public. Real—time listening helps teams spot emerging trends and issues and allows them to respond through the right comms channels before they escalate — allowing for swift intervention, protecting reputation and avoiding complaints. By actively involving the public in the conversation, fire departments can build lasting trust, demonstrate transparency and ensure that the services they deliver truly reflect the diverse needs and priorities of their communities.

Learn more

3. Customer service

Orlo helps fire departments respond faster, save money, ease team pressure and improve satisfaction by streamlining digital queries through chatbots, live chat and the unified inbox.

Using Orlo’s customer service tools, including chatbots, live chat, whatsapp and sms and the centralized inbox to handle routine questions means fire departments can respond faster, ease pressure on frontline staff, and prioritize more urgent contacts. By streamlining the handling of digital queries across multiple channels, fire departments can deliver services that are faster and more accessible. These tools also help demonstrate that they are actively listening to their communities, responding to real needs and taking meaningful action to improve public safety.

Learn more

Supporting

400

public sector clients.

Building trust with

51,000,000

Citizens.

Handling

125,000,000

Conversations.

Meet some of the team

Sophie Kelly

Head of Emergency Services

Sophie is Orlo’s strategic lead for Emergency Services, having previously worked across both the public and private sector creating and implementing digital contact strategies in contact centres and control rooms. Sophie continues to expand on this work, working closely with industry bodies to make sure there is a unified approach to creating safer communities and sharing transparent and accurate information with the public. Sophie is passionate about a public first approach, with community engagement at the core of all digital strategies.