Data isn’t just a buzzword; it’s the key to building trust and driving action in your community.
Government communicators are often tasked with reaching diverse audiences across fragmented channels, usually with limited resources. How do you know if your message is actually landing? How can you move from “posting content” to “driving measurable impact”?
Join Dustin Brinkman, Head of Business Development at Orlo, and Dana Berchman, founder of Oh, hi! Communications and former Chief Digital Officer for Gilbert, Arizona, for an insightful session on leveraging data to refine your strategy. What you’ll learn:
- The Power of Insight: Move beyond “vanity metrics” like likes and follows to understand the data that truly informs policy and public perception.
- Case Studies in Innovation: Hear how Dana utilized digital transformation and storytelling to earn national recognition for local government communications and her different approach in engaging residents.
- Creative Strategy: Learn how to use data-backed insights to take bold, creative risks that cut through the noise.
Whether you are a Public Information Officer or a Digital Strategist, this webinar will provide you with the framework to make data your most powerful communication tool.
