In an era where residents demand instant connectivity and transparency, the role of social media in the public sector has shifted. It is no longer enough to use these platforms solely as a broadcast tool for press releases. Today, your digital channels are the new front desk of government.
This session, “Using Your Social Media Channels for Customer Service,” is designed to help government communicators and leaders bridge the gap between digital communications and customer support. We explore how to transition from one-way broadcasting to two-way resolution, ensuring that your organization meets residents exactly where they are.
