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Wellbeing for social media professionals


Social media is in many ways a great equaliser. It offers organisations, no matter their size or budget, the opportunity to engage with their audience and to reach new clients, customers, supporters and the public.

It breaks down barriers and makes it easier for people to reach us and for us to reach them. Social media is where we can be a little less formal and a bit more human – whilst always remaining professional.

Wonderful things can happen on, or as a result of, social media. It’s a place where we can create ‘wow’ moments or simply provide a solution to someone’s question. But it can also take a toll on our wellbeing and mental health.

Working in social media often means working in an ‘always on’ culture. Instead of heading to a website or picking up the phone, many people’s first port of call to get information is via social media. And they expect a response almost immediately. Often their question is fairly simple to answer but sometimes it’s not.

The effects of Covid-19 and the impact of the current Cost-of-Living crisis are having devastating effects on individuals, families and communities. In the UK, currently 1 in 5 people are living in poverty. For those of us working social media for charities, local government, blue light services and housing, we are on the front line for those seeking help and support.

Now more than ever, staff wellbeing and mental health should be a priority for organisations. We hope this guide will provide tips, tools and techniques to help you develop a wellbeing strategy (or review your current one), to look after yourself and your colleagues’ wellbeing and to make use of Orlo’s features to help manage your workload and protect your wellbeing.

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