Engagement rates for the public sector

Understand how your content stacks up against the average engagement rate for your sector and find out where you rank.

With the start of the new financial year looming, you might be thinking that it’s time to revamp your social media strategies, set new targets and work out what ‘great engagement’ actually looks like. And what better way to start than by taking a look back at all your social media content from the last year? It’s likely that this content will inform your next strategy, but the question is, how do you know what those figures actually mean? Is a 2% engagement rate too low? Is 5% actually really good? Or, what is an engagement rate? This is where benchmarking comes in. When you can compare how your results stack up against sector averages, you can really start to see if your content is facilitating conversations, or if your social media presence needs a little bit of work to help encourage a two way conversation that will ultimately lead to higher levels of trust in your community.

To make this step as easy as possible for you, we’ve rounded up average social media engagement rates from over 400 public sector organisations that we work with for Facebook, X, Instagram, LinkedIn and Nextdoor for different areas of the public sector including; bluelight, central government, charities, education, healthcare, housing, local government, transport and utilities. We’ve also combined all these averages into one public sector engagement rate list, so you can compare across the board. 

If you’re interested in how else your content ranks amongst other competitors, our benchmarking tool add-on means you’ll be able to build your very own dashboard and compare your stats with other organisations, from average engagement rates, volume of posts, follower growth and media types used.

Average Engagement Rates