Using storytelling and the human touch in communications to build trust
Overview
Everyone loves a good story, don’t they?
But for public sector organisations, can stories help us communicate with customers, service users, clients, and patients? Absolutely!
Creating a human connection is one of the most powerful ways to reach your audience, and stories help us do just that. Powerful narratives and real, human stories can help people to identify with what our organisations are doing and why. And most importantly, they are a way to use open and honest communication to build trust.
In this session we’ll:
Explore different ways to build storytelling into communications
Look at some great real-world examples of best practice
Have a bit of fun putting this approach into practice
Just a few details
Speaker
Communications Consultant
Joanne Ford
ON DEMAND
Orlo’s BIG Social 2024
At BIG Social 2024, we explored the essential building blocks for successful community engagement and looked at how collaboration across the public sector can foster stronger, more resilient communities through brilliant conversations.
We were joined by fantastic speakers from right across the public sector and by some of our incredible Orlo Partners including Luan Wise, Nextdoor, LGcomms and Participation People.
