Having access to social data is one thing; knowing how to listen, filter out the noise, and embed social intelligence into your team’s daily routines is another challenge entirely. For many public sector organisations, social listening can feel overwhelming – where do you start, what should you actually listen for, and how do you turn online chatter into real-world action?

That’s where Orlo’s Professional Services Team steps in. In this practical, story-led session, discover how Orlo’s strategic consultancy, expert data structuring, and process mapping take organisations from complete social listening novices to data-driven powerhouses.

Joined by representatives from Lambeth Council and Northumbria Police, we’ll explore how Orlo’s consultants worked hand in hand with their teams to bridge the skills gap, build custom frameworks, and seamlessly embed social listening into their everyday workflows.

What we’ll cover:

Teaching the art of strategic listening with Lambeth Council. Discover how Orlo’s expert consultants guided Lambeth’s comms team on how to effectively listen to complex social conversations. Helping them set up tailored theme alerts around recurring community safety concerns, Orlo’s Professional Services Team enabled them to embed social intelligence directly into their strategic comms planning. Learn how this consultancy empowered them to produce community-inspired content, specifically designed to build trust and foster cohesion.

Designing and embedding daily processes with Northumbria Police. Hear how the Orlo Team assisted the team at Northumbria in cleaning, filtering, and prioritising extensive data sets, enabling them to quickly identify what truly matters. Understand how the team guided the force in embedding Insights into their daily 8 AM operational routine and helped establish a ‘viral matrix’ to decide when immediate action is required. The payoff? This strategy led to a same-day arrest.

Understand how Orlo’s Professional Services Team helps those who don’t know where to begin with social listening, with expert consultancy giving public sector teams the tools, confidence and strategy needed to drive tangible, real-world impact.