How do you engage a community that feels unheard, excluded and sceptical about change?

This session will explore how Liverpool City Council developed a joined-up engagement approach for a community, covering a number of complex and interconnected areas: housing regeneration, land regeneration, a new school development, new traffic control measures and active travel.

Dan will explain how the Council combined quantitative data to understand the area with qualitative insight, pre-engagement and social listening to understand people’s lived experiences. He will share how Orlo supported the approach through social listening, targeted social media campaigns, a highly customised online survey, AI-supported analysis and campaign monitoring.

The session will demonstrate how technology was combined with face-to-face engagement, local community networks, printed materials and a dedicated microsite to achieve brilliant outcomes.

The session will focus on practical lessons for using digital tools as part of a transparent, community-led approach that helps rebuild trust and ensures residents feel involved and listened to.