Local government reorganisation (LGR) brings a long list of things to sort out. Social media probably isn’t at the top of anyone’s list right now, but it should be up there.
Whether you already know what your new council structure will look like, or you’re still waiting for confirmation, the time to get your social media house in order is now, not six months before go-live when everything else is also a burning priority.
This guide walks you through how to carry out a full audit of your social media presence, so that when the decisions are made, you’re ready to act quickly and confidently. It’s step one in a series. Once you’ve done the audit, the next guide will cover setting up new accounts for new councils, transitioning followers, and signposting communities to new channels.
Councils who have already been through reorganisation, like Buckinghamshire, Somerset, and BCP (Bournemouth, Christchurch and Poole), found that the groundwork done early made the transition significantly smoother. Councils currently in the process, like those in Surrey, are navigating this in real time. Wherever you are on that journey, this guide is for you.
