Managing social media for a public sector organisation has never been tougher. Comment sections hijacked by misinformation. Staff on the receiving end of abuse. Councillors being targeted. These are not edge cases – they are the reality for comms teams right across the country right now.
The good news? One of the most effective things you can do to protect your team and set clear expectations with your community is also one of the simplest. A published social media house rules policy.
This guide walks you through everything you need to know: what a good policy covers, how to write one, and what some of the best examples in the sector look like. There is a ready-to-adapt template at the end you can take and make your own.
