A crisis can come in many forms. It can be small or massive, fast or slow. A lot of crisis comms guidance exists to help you know what to do when something is already happening.
We’ve written guides on that too, as well as guides on how to prepare for a crisis. But this guide goes a step further. Or earlier, actually.
This is about the very specific action of prebunking. You might have heard of debunking – it’s a key element of tackling misinformation. But prebunking? That’s something that can save you the most time, resource, and reputational damage and you do it before you start any comms on a topic.
