Social Media Content Accessibility Guide

Your guide to inclusive social media:

Welcome to the ultimate guide for public sector professionals who want to make their social media a place for everyone! The social media landscape is always shifting, but one thing should remain constant: your commitment to accessibility. This guide is your one stop shop for creating content that’s not just engaging, but also inclusive, helping you reach every person you’re meant to serve.

For public sector organisations, accessibility isn’t just a ‘nice to have’. It’s a fundamental part of your mission to communicate with your communities, and that includes the millions of people in the UK living with disabilities.

Here are a few reasons why accessibility is one of the most important, if not the most important things to consider in your social media strategies:

• Legal duty: In the UK, the Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 legally require you to make your digital content accessible.