The nights are drawing in, there’s a chill in the air, and the festive season is fast approaching. So, how can NHS comms teams create winter comms that make an impact and deliver in a crisis? We’ve got answers.
Whether it’s urgent care advice, long A&E waiting times, or critical vaccination campaigns, there’s a lot to manage for healthcare and NHS communications and social media professionals. But beyond the logistical announcements, there’s a massive opportunity and need to craft messaging that genuinely helps patients stay safe and well through the winter period.
This isn’t just about what you say, but also about how you say it, and crucially, how deeply you listen to the diverse communities you serve. Your unique position means you’re often the first point of contact for patients, making your proactive approach to winter safety extra important.
