This must-watch webinar is for local government communications professionals aiming to elevate their social media impact and the success of wider communications campaigns. We’ll show you how to move beyond likes and follows to a more sophisticated understanding of benchmarking data as a powerful storytelling tool both externally and internally.
Discover how meticulously measuring community sentiment and emotion can transform your approach, enabling you to build stronger connections, foster greater public support in your local authority, and create compelling narratives that inform better comms strategies and secure vital internal buy-in from senior leaders.
We’ll be discussing:
Storytelling with Benchmarking Data: Learn how to leverage rich benchmarking insights, particularly around sentiment and trust, to craft compelling narratives that inform more effective communication strategies and secure strategic support from senior decision-makers.
Beyond Surface-Level Metrics: Move past some of the more traditional engagement metrics (likes, follows, shares) to uncover more meaningful, qualitative insights from your social media data, focusing on what truly drives community perception and overall trust.
Actionable Strategies for Emotional Connection: Discover practical ways to integrate these deep dives into sentiment and emotion into your campaign planning, content creation, and real-time community engagement to build more authentic and positive relationships.
Quantifying and Cultivating Community Trust: Explore tangible methods for demonstrating the impact of your social media efforts on community trust levels, enabling you to proactively address concerns and strengthen civic confidence and pride, thereby solidifying your team’s value internally.
Open Floor Q&A: An opportunity for you to put your questions to our expert panel.
