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We live in a world awash with AI content. As it gets quicker and easier to prompt-and-publish, content that makes a genuine connection is more important than ever. Storytelling remains the most human form of communication – irresistible, impactful, emotive. But has social changed storytelling and how can it help us continue to provide the AI antidote?   

Join us for a webinar packed full of takeaways and tips to help public sector organisations use stories to create content with impact and improve engagement. This session will be packed with expert insights, real-world examples and proven strategies to embed storytelling in your approach.

During this session, we’ll look at:

Why stories? What is it about stories that makes them so impactful?
The building blocks of stories: the core elements of great stories. 
Stories for social: how to adapt our stories for social.
The Social Storyteller: Simon Carr, Social Storyteller for the Ministry of Defence’s science and tech arm Dstl, shares his experiences and expertise
Sourcing stories: how do we hunt down and work up stories for our comms?
Story success: how to measure whether your stories are landing well. 
Open floor Q&A : an opportunity for you to put your questions to our expert panel.