Lessons from the third sector: Spend smarter and make every penny count
We were joined by Vince Scibetta, Customer Care Centre Manager from Diabetes UK, as he shared the benefits of his experience. Listen in as Vince tells all about how Diabetes UK harnesses the power of social media, using it as a contact channel to deliver a seamless customer experience, and how in these uncertain times – when organisations are faced with increasing costs, shrinking budgets and stretched resources – social customer care is changing.
Join us as we discuss:
- How Diabetes UK are dealing with increased volumes of inbound traffic within their Customer Care Centre
- The importance of collaboration between the Customer Care Centre and Marketing teams to form a joined-up and informed approach to comms and customer service
- Utilising the power of technology to ensure every penny counts in the struggle to service and support every single customer in an effective and efficient manner
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