Awards matter. A shiny trophy brings joy. People love a certificate. Why? Recognition.
Working in public sector comms can be relentless. You’re constantly reacting, adapting, planning, proofing, chasing sign-off, trying to do more with less. And often, the best work? It happens quietly. Behind the scenes. With very little time to reflect and celebrate the graft you put in.
I’ve been there. I know just how much a bit of recognition can mean to both individuals and a team. When I worked at Staffordshire County Council, I wanted to get the team celebrating their successes and recognised for the hard work they put in day in, day out. So, we started to enter awards. And we started winning! Have a read of my LinkedIn blog about it from a couple of years ago about my thoughts on it back then.
Continuing on from these successes, last year, I had a proper ‘pinch me’ moment when I was named Best Communications Professional at the Comms2Point0 UnAwards. I still grin when I think about it. My team also picked up several wins, and seeing them recognised for their brilliance was one of my proudest moments as a leader. Because let’s be honest – public sector comms teams don’t always get their moment in the spotlight. But we absolutely deserve it.


