Use social media listening to guage public sentiment, identify priorities and understand what people care about.
Social Media
Listening Tools
Listen and understand the needs of your community with Orlo’s powerful social media listening tools. Use the data captured to inform strategy and drive community engagement.
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Built with the public sector in mind
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Listen across the web
Listen to more than 2.5 million data sources including blogs, forums, review sites and news articles, alongside conversations and trends on social media, even when you’re not directly tagged. Set up dedicated listening streams to monitor the things that matter to you and your community and use what you capture to make data driven decisions.
Need to know more about social listening?
What is Social Listening and Why is it Important?
Optimise your social media campaigns
Use our social listening tools to understand the impact your initiatives and campaigns are having within your community. Understand your audience demographics and community needs, listen to feedback and tweak your campaigns accordingly to make sure they resonate with your audience.
Monitor community sentiment
Spot emerging trends as they happen and keep ahead of the conversation by actively listening to community sentiment online. Use the insight captured to shape your wider comms strategy and respond in the moment to ensure you are in control of the narrative, stop the spread of misinformation and provide helpful information to your community as they need it.
Want to learn how to stop the spread of misinformation?
How to combat the spread of misinformation on social media.
Schedule a platform demo
Here’s what to expect:
A discovery session to understand your strategic objectives
An opportunity to share any circumstances that may be making achieving those outcomes more challenging
A live demo of the Orlo platform, bespoke to you, complete with best practice guidance and case study examples from across the Orlo community
A friendly, no pressured approach from someone who understands the public sector
Ask us a social listening question
Why is social media listening important?
Community Insights
Social listening helps public sector organisations understand the thoughts, needs, and preferences of their communities. By analysing online conversations, they can tailor services and communications, address concerns, and strengthen relationships. Listening to what’s being said also reveals opportunities for improvement and innovation.
Reputation Management
Monitoring social media conversations keeps organisations informed about public perception. Tracking mentions, reviews, and comments enables quick responses, issue resolution, and effective reputation management. Promptly addressing negative sentiment shows commitment to citizens and helps prevent crises, supporting a trusted online presence.
Competitive Benchmarking
Social listening also offers valuable insights into how neighbouring organisations engage their audiences. By tracking competitors’ campaigns and community interactions, public sector teams can identify trends, benchmark performance, and refine their strategies to stand out and build stronger community trust.
Learn more about what social media listening is and why it’s important for the public sector.
What can you use social media listening tools for?
Social listening to understand community needs
Read our blog on how to use data to connect with your community.
Social listening to improve public services
Use a social listening tool to spot recurring issues, trends, feedback or suggestions that can impact service delivery and policy decisions.
Social listening can help manage reputation
Monitor how your organisation is perceived online using social listening and respond quickly to criticism or crises.
Use social listening to track emerging issues.
Identify and track early signs of potential crises, community tensions or misinformation trends.
Orlo products and features
Surveys
Capture direct, indirect and inferred feedback. So you can listen to all of your community.
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Benchmarking
Understand what’s happening within your sector and how you compare at a glance.
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Social Listening
Listen to and understand the needs of your community with social media listening.
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Analytics
Interpret your data and create impactful reports that show the value of your work.
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Content Calendar
Plan, create, approve, schedule and manage all of your campaigns in one place.
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Content Creation
Use our content creation tools to publish engaging, relevant and timely content.
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Reviews
Monitor, respond to, and amplify your reviews to understand what matters most to your community.
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Post Boosting
Ensure your most vital updates get in front of the right people, at the right time, for greater reach, clicks and engagement.
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Chatbot
Increase team capacity, save your agents’ time and decrease cost-to-serve by reducing 50% of inbound queries.
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Live Chat
Be there when your community need you most by responding instantly with Orlo’s live chat feature.
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Orlo Insights
Combine the power of Social Listening, Media Monitoring and AI, developed with the Public Sector in mind.
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Scheduling Tools
Use the content calendar to plan ahead and schedule social media posts at peak times to boost engagement.
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Social Archiving
Archive social media posts with ease, archiving is built in to the Orlo platform as standard.
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Trusted across the public sector
Carolyne M.
Digital Team Leader
“Orlo gets my vote!”
As a customer service tool it is fantastic and we found it invaluable for emergencies such as weather, to get the team on message for getting crucial information out quickly.
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31 reviews (4.4 out of 5)
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