National Express manages over 18.9m journeys every year and handles in excess of 35K inbound social messages per quarter. With a rapidly growing number of online customers added into the mix, it needed a management platform to underpin its growing digital customer service offering.
The team responded to the increasing demand from customers engaging on social media by humanising their digital strategy. Orlo enables them to present a consistent tone of voice and to collaborate on content and responses across both their customer service and marketing operations.
The Orlo platform acts as an advanced warning system, ensuring National Express are able to stay on top of what’s happening on social – now no tweet or Facebook message goes unanswered.
This digital channel shift strategy has allowed National Express to bring in more resources to expand its digital offering and deliver award-winning customer service online. It’s now able to serve more customers, more efficiently – all with the added bonus of a significant reduction in cost to serve!